The impact of 'Information overload' on the society

PodUniversal Edition 78

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of Corporate ezine PR-e-Sense deals with the "information overload' based on the research conducted by International Association of Business Communicators (IABC). As part of the lead story, we interviewed Mr Madan Bahal, Managing Director, Adfactors Public Relations, one of the top 3 Indian PR Agencies.

Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes



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