Exclusive interviews with Dr Abdul Kalam and Dr Y S Rajan, duo of India Vision 2020

This ezine completes two years and enters third year successfully. Feb 2008 issue is the Special Second Anniversary Issue. This issue is unique in its own way.

If all the Indians chant with pride the 'Vision 2020' mantra, the entire credit goes to the duo Dr Abdul Kalam and Dr Y S Rajan, who authored the book India 2020 together. This edition is Guest Edited by Dr Y S Rajan and we carry the exclusive interviews from Dr Kalam and Dr Rajan.

Download the ezine

Please download the ezine from the following link ( 250k in pdf)
http://www.primepointfoundation.org/presense/presense0208.pdf

PodUniversal - Edition 28 - Podcast interview of Dr Kalam

Please listen to the exclusive interview with Dr Abdul Kalam - click to play ( 6 minutes)


You may also watch this podcast from the following link
http://blip.tv/file/698761

You may download this podcast in wmv format - right click and save

PodUniversal Edition 29 - Podcast interview of Dr Y S Rajan

To listen to the podcast interview of Dr Y S Rajan - click to play (13 minutes)

Click to play to listen to Dr Y S Rajan

You may also listen this podcast from the following link
http://blip.tv/file/692523

You may download this podcast in mp3 format - right click and save (12 mb)

ABCI celebrates Golden Jubilee

Association of Business Communicators of India (ABCI) is the first organisation in India to be set up for professional communicators established in the year 1957. Their Golden Jubilee coinced with the 47th Annual Awards Nite held on 11th Jan 2008 at Mumbai. ABCI's Awards are considered as "Oscars of Business Communication". PodUniversal brings out two special podcast features on ABCI.

These podcasts are part of the lead stories published in Jan 2008 issue Corporate ezine PR-e-Sense, published by Prime Point Foundation. All the back issues of PR-e-Sense can be downloaded from http://www.corportezine.in/.

Jan 2008 issue of PR-e-Sense may be downloaded from the following link (280 k in pdf)
http://www.primepointfoundation.org/presense/presense0108.pdf

Now please listen to the podcasts:

PodUniversal Edition 26 - ABCI - Specail feature - Part I

In this podcast, we have brought out exclusive interviews with Mr Yogesh Joshi (President of ABCI), Ms K Bhavani (Director of Communication of Singapore Govt and Global Communicator Award winner from ABCI) and Mr G P C Nayar (Chairman SCMS Group of Educational Institutions and Life Time Achievement Award winner from ABCI)

Please click to play (10 minutes)

Click To Play

You may also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857064

Right right click this link to download and save to desktop ( 9.3 mb)

PodUniversal Edition 27 - ABCI - Specail feature - Part II

In this podcast, we have brought out an exclusive interview with Mr K S Neelakantan, a doyen in the PR and Communication industry. He has received many awards, including that of 'Life Time Achievement Award' from ABCI

Please click to play ( 8 m 43 s)

Click To Play

You may also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857067

Please right lcick this link to download and save to desktop (8.3 mb)

Right to Information Act

PodUniversal - Edition 24

Mr A K Venkatasubramanian IAS (Retd), Former Secretary to Govt. India, in an exclusive podcast interview talks about the various aspects of Right to Information Act. He also speaks about the various benefits the general public can derive by extensive and intelligent use of this RTI Act.

Mr Venkatasubramanian is a well known Citizien Activist. He runs more than 200 Citizen centres in Tamilnadu.

This interview is part of the lead story of December 07 issue of Corporate ezine PR-e-Sense. The December 07 isue of PR-e-Sense may be downloaded from the following link (248 k in pdf format)

http://www.primepointfoundation.org/presense/presense1207.pdf
All the earlier issues of ezine may be downloaded from
http://www.corporatezine.in

Please listen to the interview of Mr Venkatasubramanian. Click to play

Click To Play

The audio of the interview may be downloaded in mp3 format (9.31 mb) - Right click and save this link

Corporate arrogance and human insensitivity

PodUniversal - Edition 23

In an exclusive podcast interview, Mr T S Krishna Murthy, Former Chief Election Commissioner of India speaks about the various corporate arrogances and human insensitive activities practised by Corporate executives. He also suggests various measures to improve the human aspect in the day to day functioning of the Corporates.

This podcast interview is part of the lead story of Corporate ezine PR-e-Sense November 2007 issue, published by Prime Point Foundation. (Download 224 k in pdf format)

Please listen to the interview 10 minutes - Click to play

Download the interview in mp3 format - right click this link and save - 9.4 mb

Public Relations 2.0 - Engaging stakeholders in the new media landscape

(If you want to get the information through email about our future podcasts, please sign up with your e mail id - Click here)

Edition 20 - PodUniversal and August 07 issue of PR-e-Sense - PR 2.0 and New Media

Institute of Public Relations of Singapore (IPRS) organised a one day conference on Public Relations 2.0 inviting various experts. Probably this is the first time, a conference is being held on this theme.

August 2007 issue of Corporate ezine PR-e-Sense carries briefly the proceedings of this conference. Ms K Bhavani, President, IPRS is the Guest Editor of this edition.

Download the ezine in pdf format (214 k)

A podcast has also been integrated with this ezine. Download the mp3 format of the podcast (9.16 mb) by right clicking and saving this link.

You may listen to this podcast by clicking 'clicking to play' button below.

Click To Play

Corporate Podcast - An exciting branding and marketing communication tool

PodUniversal Edition 13

Corporate Podcasts are emerging as exciting and revolutionary alternate medium and is sweeping across the globe. Many of the Corporates in US, UK and other European countries have started using podcasts for promoting their brand image and positioning their pdocuts and services.

In the developing countries like India, there is lack of awareness amongst the corporates on this new medium. Public Relations Agencies and Advertisement Agencies need to relook into their strategies and effectively use 'Corporate Podcasts' for their clients. Corporate Podcasts will function as 'formidable ally' to the other channels.

June 2007 issue of Corporate ezine PR-e-Sense deals with the theme 'Corporate Podcast'. Mr Sunil Nair (CEO, Nautanki TV), Mr Syed Nazir Razik (Technocrat) and Ms Chinmayee (a well known Radio and Television Jockey and film playback singer) have given their views on Podcasts. This ezine is also integrated with a podcast in audio form.

Please download the ezine in pdf format 190 k

To listen to the Visual podcast, please click 'click to play' below the image. You can download the entire file in wmv format (can be played through windows media player) by right clicking this link and saving to your desktop (6.2 mb)

Click To Play

Managing your stress in office environment - 3 simple steps

PodUniversal Edition 11 and 12 June 07

During the second week of June 07, PodUniversal conducted an online quick survey to study the level of stress amongst the people and the reasons, they feel. Based on the survey, we conducted two exclusive podcast interviews with Mr D V Sridhar (Founder Director, Yogaraksanam), an eminent Yoga therapy expert and Ms Sangeetha Madhu, an eminent Counsellor and Clinical Psychologist (both based at Chennai). Mr Sridhar gives three simple steps to relieve the stress in the office environment. Ms Sangeetha Madhu explains the reasons for stress with some case studies and gives solutions to cope with the stress.

If you want to download the podshow in wmv format (can be played in windows media player) right click on the links given below and save in your desktop.

Podcast of Mr D V Sridhar (right click this link and save) (4.7 mb)

Podcast of Ms Sangeetha Madhu (right click this link and save) ( 3.74 mb)

If you want to listen to the podcast, please click 'click to play' button below the images. (There are two podcasts)

PodUniversal Edition 11 - Mr D V Sridhar

Click To Play

PodUniversal Edition 12 - Ms Sangeetha Madhu

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Corporate Misconceptions and Idiosyncrasies

Many corporates have wrong perceptions about the Public Relations, communication and Media relations concept. Many of the CEOs and top management officials assume to possess more knowledge in these areas. This Podcast lists out some of the popular misconceptions and tries to provide correct information. This podcast is part of the Corporate ezine PR-e-Sense May 2007 issue.

Click here to download the May 07 issue of ezine (pdf format 212 k)

To listen to the podcast, press 'click to play' below the picture.

If you want to download the entire file in wmv format (you can play with windows media player), right click on this link and save to your desktop (4.3 mb)

Click To Play

PodMagazine Edition 7 - PR bodies in India - An introspection

In this edition, we bring the views of few eminent people on the various functional aspects of PR bodies in India.

Ms Bhavani, President, Institute of PR, Singapore talks about the 'Youth PR Council' formed at Singapore. Dr C V N Reddi (Editor, PR Voice, Hyderabad), Mr C J Singh (Mg. Director, Core PR, Chandigarh) and Mr Yogesh Joshi (President, Associaiton of Business Communicators of India, Mumbai) also share their views.

This podcast is part of the Corporate e-zine PR-e-Sense April 2007 issue.

Click here to download the ezine (180 k) in pdf format

Please 'click to play' to watch this video podcast.

Click To Play

You may also download this podcast in wmv format, which can be played through widows media player. Right Click here and save target

PodMagazine edition 6 - Corporate excellence through social media

Global Forum for Public Relations (GFPR), Hyderabad celebrated the first Foundation Day and National PR Day on 21st April 2007. K. Srinivasan, Chairman, Prime Point Foundation, Chennai was honoured with 'Golden Triangle Award' for pioneering in online Public Relations and Social media. 'Golden traiangle' represent professionalism, values and ethics.

GFPR will be giving one Award every year from this year to one PR professional.

[In the picture, Bro. Karunaji, President, GFPR is giving the award to K. Srinivasan. Dr C V Narasimha Reddy, (Editor, PR Voice), Mr Chandrasekhar Reddy, (Press Secretary to Chief minister of Andhra Pradesh) and Sr. B K Sarala (Secretary, GFPR) look on]

K. Srinivasan made a presentation on "Corporate excellence through social media". Please listen to the presentation in the following podcast: (13 mintues)

Click To Play

Kindly send your comments to prpoint@yahoo.com

PodMagazine Edition 5 - PR Education in India

March 2007 edition of PR-e-Sense carries the theme "PR education in India". This edition gives the various aspects of PR education in India, Instituions offering PR education, expert views, etc.

Prof. Sreenath Sreenivasan (Dean of students, Columbia School of Journalism), Prof. U K Chaudhury (Director, Symbiosis Institute of Mass communication), Prof. R Radhakrishnan (Vice Chancellor, Anna University, Coimbatore), Ms Sulosana Karthigesu (Managing Director, PR Academy, Singapore) and Mr S Narendra (Former Information advisor to Prime Ministers of India) have shared their views in the podcast also

Please download the March 2007 issue in pdf format (194 k)

Institutions offering PR education in India

Please download the list (pdf file 99k)

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 5). This podMagazine carries interviews with eminent persons listed above.

Please click 'play' in the flash player to listen to the podcast ( 20 minutes)

Streaming audio is comfortable with broadband. If you find any difficulty in listening to the audio, you may download the mp3 file to your desktop and listen through any mp3 player

If the flash player is not working, please go to Permalink and listen or

Click to download the mp3 file (18 mb)

Wiki for Corporates - An exclusive interview with Mr Jimmy Wales, Founder, Wikipedia

In an exclusive podcast interview for the 4th edition of PodUniversal, India's first PodMagazine, Mr Jimmy Wales, Founder, Wikipedia and Wikimedia Foundation explains the importance of wikis for Corporates.

On 25th February, India's first Unconference titled 'WikiCamp' was held at Tidel Park, Chennai. Mr Jimmy Wales also participated.

Corporate ezine PR-e-Sense February 07 issue carries the theme "Power of Wiki" based on the 'WikiCamp'.The above Podcast interview is integrated with the ezine, published by Prime Point Foundation.

Feb 07 issue of ezine PR-e-Sense covering WikiCamp and other related features may be downloaded from the Foundation site.

Click 'play' to listen to the 4th edition of PodUniversal, the PodMagazine. Streaming audio is comfortable with broadband. If you find any difficulty in listening the audio, kindly download the mp3 file to your desktop and listen through any mp3 player. (17 m)



If the flash player is not working, you can listen the audio from the permalink or
Click to download the mp3 file (16 mb)

Managing crisis - Strategies

How crisis gets developed in an organisation internally and externally? How people react during crisis? How to manage communication during crisis?

In an exclusive podcast interview with K. Srinivasan, Mr T S Raghavan, former Chairman of Indian Bank speaks about the various aspects of crisis management. Mr Raghavan took charge of Indian Bank, one of the leading Banks of India, when the Bank was facing deep financial and internal crisis. During his tenure, he managed successfully and brought the Bank to its glory. After a long time, the Bank showed gross profit, during his tenure. He is considered as one of the 'Crisis Managers' of India.

Please click 'play' to listen to streaming audio (11m 5s)

Click to download mp3 file

Team building and leadership - First step for career growth

Anyone aspiring for career growth should develop team building and leadership skills. Good leaders are always good team players.

Mr T S Raghavan, Former Chairman of Indian Bank, one of the leading banks in India in an exclusive podcast interview with K. Srinivasan, speaks about the relevance of team building and leadership styles. He also cites and quotes the instances where Sri Rama exhibits 'leadership styles' in Indian epic 'Ramayana'.

Please click 'play' to listen to streaming audio. (11m 19s)

Click to download mp3 file

How to manage "Employee communication"? - Examples

"Employee communication" has become a challenge to the Corporates. The role of CEO is not only to manage the business, but also to manage the 'human resources' and to motivate them to deliver their best.

Mr T S Raghavan, former Chairman of Indian Bank, India's one of the leading Banks, in an exclusive podcast interview with K. Srinivasan speaks about the various aspects of "Internal Communication" and also quotes examples from Indian epic Ramayana.

Please click 'play' to listen to streaming audio (12 minutes0

Click to download mp3 file

Podcasting as communication and marketing tool for Corporates

How Corporates can make use of 'Podcasting' as a communication and marketing tool?

Ms Sujatha Jagannathan, Co-Founder and CEO, Pod Bazaar speaks about the various aspects of Podcasting and how they could be utilized by Corporates to build their 'brand image'

Please click 'Play' to listen to the streaming audio. (12 m)

Download mp3 file

How to write good corporate press releases?

Why Corporate Press Releases are not accepted by News Editors in the Media? What are the deficiencies? How to write a good corporate press release which is acceptable to media?

In an exclusive podcast interview with K. Srinivasan, Mr K T Jagannathan, Asst. Editor, The Hindu, one of the leading dailies of India speaks abaout this in detail.

Please click 'play' to listen to streaming audio 14 m 36 s)

Download mp3 file (13.3. mb)

Gap between Regional Media and Corporate should be bridged

The Economic Times, India's No 1 economic paper has partnered with Daily Thanthi, a leading Tamil daily for content sharing. The experience of both the papers are rewarding. Corporates and the Regional Media have to come closer.

Mr V Balasubrmanian, Asst. Resident Editor of The Economic Times, Chennai talks about the strength of Regional media and their potential to take the economic news to the larger audience.

Please click 'play to listen to the streaming audio (10 m)


Download mp3 file (9.16 mb)

Corporates cannot afford to ignore Indian Regional Media

Indian Regional media has grown many times in circulation and readership. Corporates in India whether they are Indian companies or Multinational companies cannot afford to ignore the power of Indian Regional Media.

Mr B Srinivasan, Managing Director, Vikatan Group of Publications (Largest publishers of Tamil magazines, books and TV shows) in an exclusive podcast to K. Srinivasan speaks about the strength of Indian Regional Media.

Please click 'play' to listen to streaming audio. (13 m 40 s)

Download mp3 file (12.5 mb)

Indian Media - current and future trends

In this exclusive podcast with K. Srinivaan, Mr T N Ashok talks about the current trends in Indian media and the future convergence trends.

Mr T N Ashok, is an eminent Economic journalist and Media Advisor at Delhi. He has served as Economic Editor of India's premier wire agency Press Trust of India (PTI). Presently, he Media and Corporate Communication Advisor to MNCs.

Mr Ashok can be reached at ashnews@yahoo.com

Please click 'play' to listen to streaming audio (12 m 11 s)

download mp3 (11.1. mb)