Saturday, May 30, 2009

How to choose courses in Engineering Colleges?

Dr Radhakrishnan, Vice Chancellor, Anna University, CoimbatorePodUniversal Edition 79

Throughout India, the results of the 12th standard have been announced by all the State Boards and Central Board. The students who have secured good marks and their parents are in a confusion as to which course they can choose.

Many number of Universities and Colleges offer Engineering Courses across the country. The unified Anna University is the largest technical University in the world with more than 350 affiliated professional colleges. Two years back, to provide better education and monitor the system, the Government trifurcated Anna University, Chennai into Coimbatore, Tirunelveli and Tiruchy Universities.

In an exclusive interview with PodUniversal, Dr Radhakrishnan, Vice Chancellor, Anna University, Coimbatore shares his views as to how parents and students should choose the Engineering Courses.

Please listen to his interview by clicking 'play' button in the flash player below. The streaming of audio will be smooth in broadbands. If you find the streaming is not smooth, you may right click this link, and save the save the link or taget to your desktop in mp3 format and listen. (12 minutes)

The interview may also be listened at

Thursday, May 28, 2009

The impact of 'Information overload' on the society

Madan BahalPodUniversal Edition 78

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of Corporate ezine PR-e-Sense deals with the "information overload' based on the research conducted by International Association of Business Communicators (IABC). As part of the lead story, we interviewed Mr Madan Bahal, Managing Director, Adfactors Public Relations, one of the top 3 Indian PR Agencies.

Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes

This podcast may also be listened from the following link

Monday, May 11, 2009

Is current recession or slow down an opportunity for growth and out-of-the-box thinking?

Global Forum for Public Relations, (GFPR) a global body of PR professionals launched their Chennai Chapter on 9th May 2009. Young team of PR professionals and students took oath as Managing Committee members. (see picture below)

Managing Committee members taking oathPodUniversal Edition 77

The launch function was followed with an "UnConference" on the theme "Communication during recession". Since it was an UnConference, all the participants had the opportunity to share the views. Experts like Madan Behal (MD, Adfactors PR), Ravi Srinivasan (Editor, Mail Today), Arun Aroa (Associate VP, GMR Dial), C J Singh (MD, Core PR) and Chandra Mouli (CEO, Blue Lotus PR) shared their views live during the UnConference over telephone from their places. They also answered the questions from the audience. B N Kumar (CEO, Concept PR), T N Ashok (Corporate Consultant and former Economic Editor of PTI), Susan Koshy (Former General Manager - Corporate communication, IDBI), B K Karuna (National President, GFPR) were personally present and shared the views.

The important issues that were discussed were:

1. whether recession is a myth or a relaity?
2. Which are the sectors that are affected by this slow down?
3. How to convert this situation into an opportunity for growth and out-of-the-box thinking?
3. What are the communication strategies that we need to adopt?

and many more issues. Please listen to the excerpts from the UnConference session, by clicking 'play' button in the flash player. If the streaming of audio is not smooth, you can right click this link and save the target as mp3 file in your desktop and listen through your player. (22 minutes)

The audio may also be listened from the following link

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