Wednesday, July 04, 2007

Corporate Podcast - An exciting branding and marketing communication tool

PodUniversal Edition 13

Corporate Podcasts are emerging as exciting and revolutionary alternate medium and is sweeping across the globe. Many of the Corporates in US, UK and other European countries have started using podcasts for promoting their brand image and positioning their pdocuts and services.

In the developing countries like India, there is lack of awareness amongst the corporates on this new medium. Public Relations Agencies and Advertisement Agencies need to relook into their strategies and effectively use 'Corporate Podcasts' for their clients. Corporate Podcasts will function as 'formidable ally' to the other channels.

June 2007 issue of Corporate ezine PR-e-Sense deals with the theme 'Corporate Podcast'. Mr Sunil Nair (CEO, Nautanki TV), Mr Syed Nazir Razik (Technocrat) and Ms Chinmayee (a well known Radio and Television Jockey and film playback singer) have given their views on Podcasts. This ezine is also integrated with a podcast in audio form.

Please download the ezine in pdf format 190 k

To listen to the Visual podcast, please click 'click to play' below the image. You can download the entire file in wmv format (can be played through windows media player) by right clicking this link and saving to your desktop (6.2 mb)


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