Saturday, November 05, 2011

Fear of Koodangulam project is unfounded - Scientific facts

Dr Abdul Kalam and Mr V Ponraj
Now Koodangulam Nuclear Power station is facing crisis.  After an investment of Rs.15,000 crores and work of more than a decade, this nuclear power station is ready to produce 2000 MW of power within a month or two.  When the production is to start in a few weeks, some of the activists along with villagers have been protesting against the nuclear power station.  They have even met the Prime Minister and requested him to close down the power station.  They are creating the fear among the villagers that this nuclear power station may also generate radiation and cause death, if an earthquake or Tsunami happens in future, like Japan's Fukushima. 


With this background, on behalf of our group, I interviewed Mr V Ponraj, Advisor to Dr Abdul Kalam former President of India.  Mr Ponraj is also a well known scientist.  Mr Ponraj explains  the scientific facts about nuclear energy.  Excerpt from the interview.

Q: Villagers have fear about Koodangulam project.  They fear that the radiation may cause death, if earthquake or tsunami happens in future.  They are quoting Japan's recent Fukushima example.   What is your view?


A:  Koodangulam and Kalpakkam are in earthquake zone No 2 with lower risk of earthquake.  Nowhere in the world, earthquake zone 2 has suffered any major earthquake leading to death so far.  Japan's Fukushima is in earthquake zone 5.  Besides, the japan power plant belongs to generation 1, constructed 40 years back.  Since Earthquake and Tsunami happened simultaneously, the power plant got affected.  That power plant had the backup of only 8 hours of power supply.   Hundreds of people died only because of earthquake and tsunami.  As per the report, not even one person died out of radiation due to the Fukkushima Accident.  A wrong propaganda is being spread in India by some vested interests against Koodangulam safety quoting Fukushima. 

Koodangulam is in Earthquake zone 2, which is less prone to heavy earthquake.     The Tsunamigenic plate (Sunda ARC) is located 1500 KM Southwest away from Koodangulam.  Even if Tsunami  orginates due to severe earthquake in that Sunda ARC region , it may not have serious impact at Koodangulam since it is not located straight to that tsunamigenic plate, it is located in a very safe place in the eastern side where it is  protected by Srilanka island.  Even in the 2004 Tsunami, the impact on Koodangulam  was less.

since the direct impact can only hit Nagapattinam, it hit that location  in 2004.    It was because, 2004 Tsunami was the cause of the earthquake originated in Indonesia/Sumatra in the eastern part of the Pacific Ring of Fire – Tsunamigenic plate.  Hence there is no question of Earthquake beyond 6 Ricter scale and Tsunami happening at Koodankulam site.  These fears are unfounded.  Even if earthquake and tsunami happens the Koodankulam is built to withstand both. 

Further, the 'spent fuel', is being stored 20 feet below the earth level in a two level protected  concrete structure with 1.20 meter thick walls with a gap of 6 feet and then another wall covering that. Even assuming an earthquake of Richter scale 6 happens, it may not affect the storage of the spent fuel complex.  The spent fuel is not mixed with sea, as propagated.  No waste or spent fuel is mixed with sea. It is only the coolant water, which does not have any radiation except the 5 degree warm temperature is released to the sea, which is well within the limits of 7 degree. The research studies conducted by 7 reputed institutions have proved that there is no threat to the marine life due to this water release. 

While Japan Fukushima had only 8 hours of power supply, Koodangulam has the provision for more than 400 times of requirement of alternate power supply.  Besides, we can run the power station for many number of days with diesel also in case of emergency.  Now in India, all the nuclear power stations are in the process of getting upgraded to 3rd and 4th generation model.  

Any nuclear power station can be built in any part of the world, only after lot of clearances.  Now the rules are stringent.  Government will invest such huge sums of money, only after the approval by various scientific bodies and regulatory bodies.  

The fears of certain Koodangulam representatives are unfounded and not based on scientific views.  They can be rest assured that this power station is very very safe.

Q:  What is the present status of power stations and what are the plans for future?  

A: Presently, India  is generating only 60% of its total requirement as on today, that means we are able to produce only around 150,000 MW of power.  By 2020, India may need to generate 4 lakh MW of power.  

Of this 1.50 lakh MW production of power, India produces only 4750 MW through 20 nuclear power stations.  That means only around 2.8 percent is produced through nuclear power stations.  Rest are from thermal, hydro, wind and solar sources.  

By 2020, India plans to produce 50,000 MW under  nuclear source, 60,000 MW under  wind, 55,000 MW under  thermal, 50,000 MW under  hydro and 50,000 MW under solar sources.  India is generating power from different sources.  
To generate 1 MW of power under hydro, we need an investment of  approximately Rs.3 crores,   for thermal, we need approximately around Rs. 4 crores,  for nuclear, we need 6 to 7 crores crores; for solar, we need 12 crores and for wind, we need 7 to 8 crores.  

Nuclear power is clean and does not pollute the environment and it is carbon-dioxide CO2 free.   To put things into perspective, imagine a kilometer long train, with about 50 freight bogies, all fully laden with the most typical fossil fuel – about 10,000 tonnes of coal. The same amount of energy can be generated by amount 500 kg  of Type-1 fuel naturally occurring Uranium (contains 3.5 kg Uranium-235 fuel), enough to barely fill the boot of a small car.

We can not depend on coal endlessly.  It is found that availability of coal reserve in the world will last only for 30 years.  Power generation through hydro, solar and wind sources is highly dependent on the monsoon.    Only nuclear power can be produced endlessly.  

India has  the second largest thorium deposit in the world.  Within a decade or two, we will graduate to thorium.  Our scientists are already on the job.  That will help us to generate more power. 


Q:  How other developed countries use the nuclear energy?  Activists report that France is shutting  down their nuclear power stations for safety reasons.  Is it right?

A: The developed countries are power surplus countries. We are a power deficit country. Hence there is a lot of difference to achieve the target of total energy requirement in various available forms in india  compared to our economic growth rate of 9% to 10% for the next 10 years. 

Many of the developed countries like US, France have surplus power.  US is generating 1.50 lakh MW power through nuclear energy and it constitutes around 19% of the total power generation. 

France is generating 0.50 lakh MW power through nuclear sources.  It is 74% of their power generation.  Unlike India, France is more dependent on nuclear power.  (India has only 2.8%).  Also, they are generating surplus power. Japan generates 0.30 lakh MW nuclear power (29% of their total power generation). Germany is generating 0.5. lakh MW nuclear power (28% of their power generation).  

Germany decided to phase out nuclear power by 2022, not because of the fear out of Fukkushima accident, but they have exhausted the uranium resource. Out of 3400 tonnes of their uranium requirement, now they are able to mine only 68 tonnes, the rest is being imported.  Hence in their energy security policy, uranium import found to be not cost effective beyond 2022, rather they can very well use the other forms of energy generation from their own natural resources.   Hence every country is free to decide their own energy security requirement, india is trying to achieve energy independence through its own policy. 

You cannot ask India  to follow the models of other countries, just because they are doing differently. Every country is unique based on their economic development and growth.  The power surplus countries are growing only at 2% to 4% GDP growth rate, while India is growing at 9%,GDP growth rate in spite of the power shortage. We should not compare with other countries, as other countries have different production capacity. None of these countries are shutting down their nuclear stations for the fear of  safety reasons.

Q: How to remove the fear of villagers about the nuclear energy and radiation?

A: As I said earlier, the fear of local people are unfounded, it is created.  Nuclear energy is a clean energy without polluting the environment.

Japan suffered US bombing during world war.  That was uncontrolled nuclear energy.  But nuclear power stations are 'controlled nuclear energy'.
  
All the electronic gadgets like TV, computers, mobile phones, etc. are also generating radiation.  We have learnt to manage these radiations.  

The Government and Media should remove the fears of the local people through scientific facts and explaining them in the way they understand.  Indian scientists are of world class and highly patriotic.  They will not do anything, which can harm the nation.  Just like we go to a professional doctor and accept the suggestions prescribed by him with belief, we should also trust our  own scientists who are respected world over and leave the job to them.  

I also suggest to visit the site and go throughthe contents.

Sunday, October 30, 2011

'competitive intelligence' is essential to manage competition

One group  working on competitive strategies in the 'War  Game'.
Prof. Prakash Sai (IIT) and Prof. Murali Dharan (MGSM) looking on
Department of Management Studies (Indian Institute of Technology, Chennai) jointly with Madras Management Association and Macquarie Graduate School of Management (Macquarie University, Sydeny) organised a two-day workshop for the senior corporate executives on 'Business and Corporate Intelligence" on 28th and 29th October 2011.  

In the highly competitive world, all the companies are required to compete globally to fight for their space.  Before preparing for the competition, the companies need to spend enough time to know about their competitors also.  This is known as 'competitive intelligence'. It should be done in a legal and ethical way.  It is reported that many of the Indian Corporates do not take the 'competitive intelligence' seriously and hence they lose many good projects. China is one of the good examples of using competitive intelligence and hence, they are dominating in the world as a powerful nation. 


Probably for the first time in India (since no data is available), IIT has organised this workshop to create an awareness about 'competitive intelligence among the Indian Corporates. .


As part of the workshop, they also organised a 'War Game'.  They divided the participants into four groups.  Each group represented one major existing company viz. Infosys, TCS, Accenture and IBM.  The groups were given before hand the real profile of each company and they were also advised to collect more details about their company and their competitors through various other sources.  


An Imaginary Government e-Health project worth of 10 billion dollars, spread over 10 years was given as the project for 'bidding'.  The groups have to prepare their competitive strategies based on their strength and the competitors' strength.  


Finally, all the groups were made to present their strategies for evaluation.  The concept of 'War Game' can also be used in the training workshops.  It is reported that some of the major MNCs use this 'War Game' concept within themselves, to understand more about their competitors.  Some of their own employees will be made to represent their competitors in their 'in-house war game'. 


At this stage, I am reminded of a Thirukkural, by Saint Thiruvalluvar who wrote this following couplet 2000 years back.  This Thirukkural summarises how modern day corporates can manage the competition.


வினை வலியுà®®் தன் வலியுà®®் à®®ாà®±்à®±ான் வலியுà®®் 
துணை வலியுà®®் தூக்கிச்செயல் -  Thirukkural 471


(Before undertaking any task, weigh judiciously (1) the nature of the task on hand, (2) your own strength, (3) Competitor's strength and (4) the strength of your support team, allies and partners.)


PodUniversal Edition 142


This Thirukkural shows, how important is the 'Competitive intelligence' before undertaking any task.  Please watch 8 minutes interview on this workshop.

This video may also be watched from http://youtu.be/6eouWvA7IlM

Sunday, October 02, 2011

Sabarmati Ashram, the key place where Mahatma Gandhi took historic decisions

Mahatma Gandhi's room, where he used to meet
the visitors.  Only in this room many historic decisions
relating to freedom struggle were taken

PodUniversal Edition 141
After returning from South Africa, Mahatma Gandhi  set up a Satyagraha Ashram at Kocharab at Ahamedabad on 25th May 1915.  The Ashram was then shifted to the banks of river Sabarmati on 17th June 1917.  At that time, Mahatma said,  "This is the right place for our activities to carry on the search for truth and develop fearlessness, for on one side are the iron bolts of the foreigners, and on the other the thunderbolts of Mother Nature."
As predicted by Mahatma, this place proved to be the most significant place during the freedom struggle.  Many national leaders like Pandit Nehru, Vinobha ji, Sardar Patel, Rajaji have visited this place and took historic decisions.  
Mahatma lived in this Ashram till 12th March 1930.  On that day, he started his famous Dandi Salt Satyagraha Yatra from this place with 78 freedom fighters protesting against the tax levied by British rule on Salt.  This Dandi March and the simultaneous march led by Shri Rajaji in the South were important events in ths history of Indian freedom struggle and galvanised the people.  More than 60,000 freedom fighters courted arrest and their properties were seized by the British Government.
Mahatma Gandhi decided to disband the Ashram on 22nd July 1933, as many of the freedom fighters were in Jails.  Thereafter, the local people, took the initiative of preserving the Ashram as monument.  On 10th May 1963, Pandit Jawaharlal Nehru inaugurated the Gandhi Museum and it was made as a National monument.  Till date, this historic place is being preserved well, in the original condition, to provide inspiration for the future generation.
When Mahatma left this Ashram on 12th March 1930 for Dandi Yatra, he vowed to return to Ashram only after India's freedom.  Unfortunately, due to partition and communal riots, Mahatma could not even participate in the Independence day celebrations at Delhi.
Since he was assasinated in 1948, he could not visit the Sabarmati Ashram again during his life time.
Sabarmati Ashram is an important place, which provided inspiration to Mahatma Gandhi to plan and initiate the freedom movement.  Every Indian citizen should visit this place atleast once in his life time.
Please watch a brief video (6 minutes) on the Sabarmati Ashram.

This video may also be viewed from
http://www.youtube.com/watch?v=LkpcJgiU08M

Monday, August 22, 2011

Make Lokpal as Constitutional Authoiry to fight corruption

PodUniversal Edition 140
As I publish this Podcast, Anna Hazare's fast has entered 7th day and many youth in India have come on streets demanding Jan Lokpal bill to be accepted by the Government of India.  Already the Government has introduced Lokpal bill in the Parliament.  Jan Lokpal Bill provides more teeth to fight corruption.
With this background, I spoke to Mr Era Sezhiyan, a well known octogenarian Parliamentarian and Mr T S Krishna Murthy, Former Chief Election Commissioner of India to get their views on this bill.
Both of them are of the view that Lokpal is to be made as a Constitutional Authority like Supreme Court, CAG and Election Commission.  For this purpose, they suggest a constitutional amendment to be introduced in the Parliament, instead of a bill for an Act.  Also, Mr Krishna Murthy says that CVC and CBI are to be brought under Lokpal to fight corruption.
Please listen to their views in the Podcast (6 minutes).
This audio may also be listened from the following link.  If you want to download this audio, right click this link and save to your desktop as MP3 file. (5 MB) 

Friday, August 19, 2011

Many youngsters on indefinite fast at Chennai supporting JanLokpal since 16th August.

37 young professionals and students are on indefinite fast at IAC, Chennai for the fourth day in support of Jan Lokpal and Anna Hazare.  This includes ten college students who are in the age group of 18 and 19.  Yesterday (18th Aug 2011), I visited the venue where India Against Corruption volunteers were fasting at Chennai.  Besides, more than 50 persons were fasting on a relay fast.  
Screen shot of fourth day (19 August 2011) at 10 AM taken
through the live stream at www.iacchennai.org
There were hundreds of volunteers, who were shouldering various responsibilities like lie stream, taking care of people who were on fast, attending to media and VIPs, creating public awareness, etc. meticulously.  When I visited the venue on the third day morning, more than 5000 volunteers had already registered.
I spoke to few of the youngsters who were fasting from 16th August 2011 onwards, when Anna Hazare was arrested.  Even though, they were visibly looking tired because of three days continuous fast, they spoke to me energetically that they would not stop the fast, until the Government accepts the Jan Lokpal bill.
I made a podcast feature on the third day event by IAC Chennai.  I also took the interviews from these brave, patriotic, UnSung heroes.  Please watch this video. (6 minuts)
This video may also be viewed from

Thursday, August 11, 2011

Government Lokpal bill vs Jan Lok Pal bill - What are the differences?

PodUniversal Edition 138
Government of India has now introduced the Lokpal Bill 2011 in the Parliament recently in the monsoon session.  'India Against Corruption' team lead by Anna Hzare has rejected the draft of the Lokpal bill.  They have demanded a more powerful Lokpal bill to be passed by Parliament.  They have also drafted a 'Jan Lokpal bill' and circulated among the people. The Lokpal bill envisages to eradicate  the corruption and punish the corrupt people.
Now the Indian media is debating the difference between these two drafts.  Meanwhile, Anna Hazare team is planning to start an indefinite fast from 16th August 2011, to force the Government to make the Lokpal bill more meaningful.
It is quite interesting to note that under the recommendations of Administrative Reforms Commission, the first Lokpal bill was introduced in the 4th Lok Sabha in 1968.  For one or reason or other, the Lokpal bill is not passed by both the houses of Parliament, even after 43 years.  Now with the emergence of various scams like 2G, CWG, etc. this Lokpal bill assumes greater significance in India, to eradicate corruption.
There is a lot of confusion among the common men, about the real differences between the Government bill and Jan Lokpal bill.  To inorder to get the real insight,  we interviewed Dr Bhavana Upadyaya, a communication teacher and professional.  She was educated at US and was working in New Mexico University as a lecturer in communication.  She has been living in US for the past 10 years.  On hearing about the corruption issues in India, she returned to India to join the 'India Against Corruption' movement along with Anna Hazare and fight against the corruption.
In an exclusive interview to PodUniversal, she has explained the major differences between these two drafts.  Please listen to her interview by clicking play button. (7 minutes).
This interview may also be listened from
http://www.youtube.com/watch?v=yiCRncalg2w

Friday, July 22, 2011

Cyber espionage is the greatest threat to Corporates globally

PodUniversal Edition 137
In the earlier days, Corporate espionage used to be a mild threat to successful companies.  The competitors or enemies used to follow some traditional methods of planting their people in the target company as a regular employee, verifying the dust bin, etc.
Now the with technological growth, all the corporate houses are using computers and network.  All the important data is stored in the internal server, which is also connected to the network.  Even the top companies do not follow the cyber security procedures properly.
In order to sensitise the corporates on the 'cyber security' issue,  on behalf of PodUniversal, we spoke to Mr J Prasanna, CEO, AVS Labs.  Mr Prasanna is one of the Cyber Security experts.  According to him, cyber espionage takes place through (1) Email system (2) Company Websites and (3) Internal server.  Mr Prasanna also says that every month 20 to 30 top companies in India are targetted and more than 3000 mails are being watched.  He also adds that very unfortunately, many corporates do not know even that they are being targetted.  In such circumstances, all the companies need to strengthen their 'cyber security' and train their technical professionals to counter such espionage.
Please watch this interview by clicking 'play' button. (6 m 40 sec)
This video may also be watched from the following link.

Wednesday, June 22, 2011

Job opportunities in healthcare 'Revenue cycle management' - Ajuba CEO exclusive

US entrepreneurs nowadays have started preferring India for setting up their business units.  Though many countries are in the race, India is the most preferred country for them, because of 'english speaking' workforce, commitment, stability of democracy and judiciary, etc. 
Mr Tony Mira, CEO, Ajuba Group
Last week, I had the opportunity of meeting Mr Tony Mira, President and CEO of MiraMed, a Michigan (USA) based company.  MiraMed owns Ajuba International in USA and Ajuba Solutions in India.  Ajuba group is a 'healthcare revenue cycle management' company.  They service 25 US based leading companies in healthcare. He was on a short visit to India. 
Revenue cycle management involves medical coding, medical billing. transaction processing, and Account Receivable (AR) follow up, etc.  Due to strict regulations in US, this job involves more level of complexities.  
According to Mr Tony Mira, around 1800 employees are working in Chennai. India is a good destination for US companies for setting up 'Revenue cycle management' outsourcing centres for healthcare.  More such business opportunities are available from all over the world, besides US, Ajuba plans to increase their workforce to 4000 by 2014.Ajuba is also rated as one of the top 25 ' Great places' to work in India. 
In an exclusive interview with me for PodUniversal, Mr Tony Mira said that there is a great career prospects  for Indian youth in this field.  The potential candidates should hold minimum of a gradulation with good spoken and written skills in English.  They should also possess good analytical skils, as the job involves complex transactions.  Since Revenye Cycle Management job involves some improved skills, the compensation is also higher than the other outsourcing companies.  In addition, the candidates get the opportunity for certification and training and developing domain expertise. 
Interested suitable candidates may also send their CV to them at careers@ajubanet.net. 
Please watch the interview with Mr Tony Mira (5 m 38s)

Sunday, June 12, 2011

Reserve Bank of India (RBI) advises all banks to follow information security norms

Cyber Society of India (CySI), a non-profit organisation formed to create cyber law/security awareness organised an one-day workshop on cyber crimes and cyber security at University of Madras premises, Chennai.  Mr N S Vishwanathan, Regional Director, Reserve Bank of India, Chennai inaugurated the workshop and also explained in brief the guidelines given by 'Gopalakrishna Commitee Report' to the banks on information security.  
Mr N Vittal (left) receives the Life Time Achievement Award
from Mr N S Vishwanathan
Mr N Vittal, Former Central Vigilance Commissioner of India was honoured with 'Life Time Achievement Award'.  Mr P W C Davidar IAS, who was earlier the IT Secretary of Government of Tamilnadu and the first Adjudicator of Tamilnadu  under Information Technology Act was also conferred with 'CySI Fellowship'.
Many experts from Reserve Bank of India, commercial banks, IT industry shared their views in the workshop on the various challenges faced by the consumers in the electronic banking and the urgent need to step up the information security.
Immediately after the inauguration, we interviewed Mr N S Vishwanathan, Regional Director, Reserve Bank of India in the corridors of the University on the 'Gopalakrishna Committee Report'.  
For the information of readers, Reserve Bank of India set up a working group in April 2010 under the chairmanship of Mr G Gopalakrishna, presently Executive Director of Reserve Bank of India to look into the various aspects of Information security and suggest guidelines to all the banks in India.  Accordingly, the Committee submitted its report to RBI, who accepted the report.  The Committee report was circulated to all the banks on 29th April 2011 for impelmentation.  The report may be downloaded by 'right clicking this link and saving to your desktop'.
This 174 page report gives more responsibility on the banks to implement information security systems and also to educate the customers on ebanking.   Please listen to the interview of Mr N S Vishwanathan, who explains the various aspects of this report in brief (5 minutes).

Please watch the photo stream of the workshop.

Monday, April 11, 2011

What is Aadhaar? How to get Unique Identification Number?

PodUniversal Edition 134
Aadhaar is a 12 digit identification number, issued by Unique Identification Authority of India (UIDAI) to all the residents of India.  In the recent days, it is being talked about in the media. UIDAI has named this Unique Identification Number as 'Aadhaar', which means 'foundation' or 'base' in many Indian languages. This Aadhaar is going to be the base for many things in future, to all the residents.
Though it is being talked about in media, many people do not know about the Unique Identification Number, how it is being issued, How to get this number, etc.  In order to provide such basic information, on behalf of PodUniversal, we inerviewed Mr K K Sharma, Asst. Director General of UIDAI. You may listen to his interview by clicking 'play' button in the flash player. (8 minutes).
For more information about Aadhar, please also visit their site http://uidai.gov.in/
This interview may also listened from the following link

Tuesday, March 29, 2011

Quality Circle - A two-way communication tool to resolve problems in organisations

PodUniversal Edition 133
'Quality Circle' is a tool developed by Japan in early 1980s, to involve the employees and to develop two way communication model.  Many of the Indian manufacturing Companies in India, like TVS Group, Ashok Leyland, Maruti, etc. started encouraging 'Quality Circle' in their companies even in the early 1980s.  
Quality Circle is a two-way communication tool, to identity and resolve the problems in the organisations.  The commitment and involvement of the management is higly essential in the formation of Quality Circle. Quality Circle is a small group of voluntary members coming together to identify and resolve the problems in any organisation.
Quality Circle can be formed for any purposes, where identification and resolution are needed.  Maximum number of members in the Quality Circle can be 10, to be more effective.  There will be a 'facilitator' on behalf of the management to be the bridge between the top management and the quality circle.  The members will elect a 'leader' and 'deputy leader' among themselves to coordinate the activities.
Quality Circle meetings will be held during 'office hours' only.  An organisation can have any number of Quality Circles, depending on the need.
In the first stage, management encourages the formation of 'Quality Circle' in every department, out of the volunteers.  Nobody should be compelled to be part of the Quality Circle, and it is purely voluntary, irrespective of their cadre and position.   Then the Quality Circle members will elect their leader and deputy leader.  
In the next stage, they will identity the problems in their own department and prioritise the issues.  After identification of issues and prioritisation  they will take the problems one by one for solving.  Through brain storming techniques, the group will try to find the best solution for the problems. 
V K Venkataramani
Many of the traidtional companies have been encouraging this Quality Circle concept.  It is a bottom-top approach and it involves the employees.  The new generation companies also have similar project meetings.  But in most of the cases, they are only 'top-down' approach.  The new generation companies also can try to introduce Quality Circle Concept to resolve their problems.
In an exclusive interview with PodUniversal, Mr V K Venkataramani, one of the Quality Consultants explains the concept and the step by step procedures. Please listen to his interview (5 minutes) by clicking the 'play' button in the player.

The interview also may be listened from the following link


Saturday, March 12, 2011

Dr Tamara Gillis speaks on 'Employee Communication'

PodUniversal Edition 132
Presently, almost all the corporates consider HR as the most challenging one.  Public Sector organisations face the problem of 'lack of motivation'.  Private Sector organisations face the challenge of 'retaining the talents'.  Eery organisation wants to be a 'preferred employer'.
Dr Tamara L Gillis
Many times, the Corporates consider a celebrity (actor or sports person) as their 'Brand Ambassadors'.  Seldom they realise, that their own employees are the real brand ambassadors for their products and services.
Right from CEO, all are too busy and  unable to find time to look at the 'Employee communication'.  Unless the 'employee communication' is strengthened, the companies would find it difficult to manage the competition.
With this in mind, on behalf of PodUniversal, we interviewed Dr Tamara L Gillis, Professor of Communication, Elizebethtown College, Pennsylvania, USA.  She is one of the experts in Employee Communication and she has written a book, to be published shortly on the organisational communication.  She was on a short visit to Chennai recently and she was invited to interact with the participants of PR workshop in Indian Overseas Bank.  The interview was recorded during that time.
Please listen to her interview by clicking 'play button' ( 4 minues)

The interview may also be watched from

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