Thursday, April 30, 2009

Young Professionals should get connected to the Industy

Vikram KharviPodUniversal Edition 76

Public Relations (PR) industry has started growing in the past one decade enormously. Many educational institutions have started separate courses on PR to prepare the students for this industry. Many educated youngsters join this industry with fat salary. PR is no longer 'Media centric'. The clients expect to get 360 degree brand image, to face the global competition.

The curriculum in the educational institutions do not match with industry needs. The youngsters who come out with book knowledge, need to get integrated with the industry. This could be possible only through continuous updating and learning process.

Do the young professionals take initiative in updating their knowledge and skills? Do the young professionals have a right attitude to connect to the industry? Even when the opportunity is provided, how do they utilise this to their advantage? To what extent senior professionals in the industry take interest in grooming the seniors? Is the learning aligned to the right practices? Do the professionals share the case studies with fellow professionals?

With these questions, we contacted Mr Vikram Kharvi, a Mumbai based young journalist turned PR professional over phone for an exclusive interview. Mr Vikram Kharvi is moderating a discussion group on PR for the past one year and also publishes a PR newsletter from this month. He is one of the few young professionals, who take lot of interest in developing the profession.

Please listen to his free and frank views, by clicking 'play' button in the flash player. (The audio streaming will be smooth in broadband connections. If the streaming is not smooth, please right click this link and save the link/target to your desktop in mp3 format and listen)

This audio podcast may also be listened from the following links


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