Corporate Podcast - An exciting branding and marketing communication tool

PodUniversal Edition 13

Corporate Podcasts are emerging as exciting and revolutionary alternate medium and is sweeping across the globe. Many of the Corporates in US, UK and other European countries have started using podcasts for promoting their brand image and positioning their pdocuts and services.

In the developing countries like India, there is lack of awareness amongst the corporates on this new medium. Public Relations Agencies and Advertisement Agencies need to relook into their strategies and effectively use 'Corporate Podcasts' for their clients. Corporate Podcasts will function as 'formidable ally' to the other channels.

June 2007 issue of Corporate ezine PR-e-Sense deals with the theme 'Corporate Podcast'. Mr Sunil Nair (CEO, Nautanki TV), Mr Syed Nazir Razik (Technocrat) and Ms Chinmayee (a well known Radio and Television Jockey and film playback singer) have given their views on Podcasts. This ezine is also integrated with a podcast in audio form.

Please download the ezine in pdf format 190 k

To listen to the Visual podcast, please click 'click to play' below the image. You can download the entire file in wmv format (can be played through windows media player) by right clicking this link and saving to your desktop (6.2 mb)

Click To Play

Read More

Managing your stress in office environment - 3 simple steps

PodUniversal Edition 11 and 12 June 07

During the second week of June 07, PodUniversal conducted an online quick survey to study the level of stress amongst the people and the reasons, they feel. Based on the survey, we conducted two exclusive podcast interviews with Mr D V Sridhar (Founder Director, Yogaraksanam), an eminent Yoga therapy expert and Ms Sangeetha Madhu, an eminent Counsellor and Clinical Psychologist (both based at Chennai). Mr Sridhar gives three simple steps to relieve the stress in the office environment. Ms Sangeetha Madhu explains the reasons for stress with some case studies and gives solutions to cope with the stress.

If you want to download the podshow in wmv format (can be played in windows media player) right click on the links given below and save in your desktop.

Podcast of Mr D V Sridhar (right click this link and save) (4.7 mb)

Podcast of Ms Sangeetha Madhu (right click this link and save) ( 3.74 mb)

If you want to listen to the podcast, please click 'click to play' button below the images. (There are two podcasts)

PodUniversal Edition 11 - Mr D V Sridhar

Click To Play

PodUniversal Edition 12 - Ms Sangeetha Madhu

Click To Play

Read More

Greenpeace to internationalise Setu issue (Gulf of Mannar)

PodUniversal - Edition 10 - June 07

Greenpeace, an International organisation for environment protection will internationalise the Sethu Canal project issue. In an exclusive and fist podcast interview, Mr Sanjiv Gopal, Oceans Campaign Manager, Greenpeace India says that Sethu Samudram Canal project will not be viable and would damage the ecology. He also says that Greenpeace would internationalise the issue, if it is required. They would also take up with UNESCO for declaring the site as 'World heritage'. Please listen to the full interview. (14 m 50 s)

Please listen to the visual podcast by clicking 'click to play'.

If you want to download the file in wmv format (can be played in your windows media player), right click this link and save in your desktop. ( 6 mb)

Click To Play

Read More

Corporate Misconceptions and Idiosyncrasies

Many corporates have wrong perceptions about the Public Relations, communication and Media relations concept. Many of the CEOs and top management officials assume to possess more knowledge in these areas. This Podcast lists out some of the popular misconceptions and tries to provide correct information. This podcast is part of the Corporate ezine PR-e-Sense May 2007 issue.

Click here to download the May 07 issue of ezine (pdf format 212 k)

To listen to the podcast, press 'click to play' below the picture.

If you want to download the entire file in wmv format (you can play with windows media player), right click on this link and save to your desktop (4.3 mb)

Click To Play

Read More

A world heritage Adam's bridge (Ramar sethu) under destruction - Tamil Podcast

Last week, we had released a visual podcast furnishing the scientific and historic evidences on Adam's bridge (Ramar Sethu or Ramar bridge) at Rameswaram, connecting India and Srilanka. The podcast had received tremendous response and we had received lot of requests for versions in other Indian languages. Today, we are releasing the Tamil version of the earlier podcast.

Adam's bridge, also known as Ramar bridge or Ramar Sethu, a historic monument is being destroyed by Indian Government, against all protests from religious groups, environmentalists, ecologists, geologists, Tsunami experts and other eminent persons, as part of Sethu Samudram Canal project (SSCP). The Government has officially declared in the Parliament that there was no evidence for such bridge.

In this podcast, Dr S Kalyanaraman, an eminent and internationally renowned researcher on Indian heritages furnishes historic and scientific evidences for the bridge. He also warns the risks involved in breaking open the Ramar bridge, when the next Tsunami occurs.

If you want to download the entire file in wmv format (can be played through windows media player), right click on this link and save in your computer (11.6 mb).

You can watch the podcast here, by clicking 'click to play' below

Click To Play

Read More

Adam's bridge (also known as Ramar bridge), an ancient Indian heritage is under destruction against all protests

PodUniversal - Edition 8 - May 2007

Adam's bridge, also popularly known as "Ramar bridge" believed to have been constructed by Lord Rama with the support of Lord Hanuman at Rameswarm is under destruction hurriedly, against all protests. The Indian Government argues that there is no documentary evidence to prove the heritage.

In this podShow, Dr S Kalyanaraman, an eminent researcher produces all documentary evidences for the existence of man made bridge. He also warns that if the bridge is destroyed, it would cause damage to ecology and also provide a greater risk to western India, if next Tsunami occurs.

This podcast is produced by Prime Point Foundation. Please keep visiting www.poduniversal.com and send your comments to poduniversal@gmail.com

Please listen to the PodShow by clicking 'Click to play' link below the image

If you want to download the file in wmv format (can be played through windows media player), please right click this link and save the link or save the target in your desktop. (14.5 mb)

Click To Play

Read More

PodMagazine Edition 7 - PR bodies in India - An introspection

In this edition, we bring the views of few eminent people on the various functional aspects of PR bodies in India.

Ms Bhavani, President, Institute of PR, Singapore talks about the 'Youth PR Council' formed at Singapore. Dr C V N Reddi (Editor, PR Voice, Hyderabad), Mr C J Singh (Mg. Director, Core PR, Chandigarh) and Mr Yogesh Joshi (President, Associaiton of Business Communicators of India, Mumbai) also share their views.

This podcast is part of the Corporate e-zine PR-e-Sense April 2007 issue.

Click here to download the ezine (180 k) in pdf format

Please 'click to play' to watch this video podcast.




Click To Play

You may also download this podcast in wmv format, which can be played through widows media player. Right Click here and save target

Read More

PodMagazine edition 6 - Corporate excellence through social media

Global Forum for Public Relations (GFPR), Hyderabad celebrated the first Foundation Day and National PR Day on 21st April 2007. K. Srinivasan, Chairman, Prime Point Foundation, Chennai was honoured with 'Golden Triangle Award' for pioneering in online Public Relations and Social media. 'Golden traiangle' represent professionalism, values and ethics.

GFPR will be giving one Award every year from this year to one PR professional.

[In the picture, Bro. Karunaji, President, GFPR is giving the award to K. Srinivasan. Dr C V Narasimha Reddy, (Editor, PR Voice), Mr Chandrasekhar Reddy, (Press Secretary to Chief minister of Andhra Pradesh) and Sr. B K Sarala (Secretary, GFPR) look on]

K. Srinivasan made a presentation on "Corporate excellence through social media". Please listen to the presentation in the following podcast: (13 mintues)

Click To Play

Kindly send your comments to prpoint@yahoo.com

Read More

PodMagazine Edition 5 - PR Education in India

March 2007 edition of PR-e-Sense carries the theme "PR education in India". This edition gives the various aspects of PR education in India, Instituions offering PR education, expert views, etc.

Prof. Sreenath Sreenivasan (Dean of students, Columbia School of Journalism), Prof. U K Chaudhury (Director, Symbiosis Institute of Mass communication), Prof. R Radhakrishnan (Vice Chancellor, Anna University, Coimbatore), Ms Sulosana Karthigesu (Managing Director, PR Academy, Singapore) and Mr S Narendra (Former Information advisor to Prime Ministers of India) have shared their views in the podcast also

Please download the March 2007 issue in pdf format (194 k)

Institutions offering PR education in India

Please download the list (pdf file 99k)

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 5). This podMagazine carries interviews with eminent persons listed above.

Please click 'play' in the flash player to listen to the podcast ( 20 minutes)

Streaming audio is comfortable with broadband. If you find any difficulty in listening to the audio, you may download the mp3 file to your desktop and listen through any mp3 player

If the flash player is not working, please go to Permalink and listen or

Click to download the mp3 file (18 mb)

Read More

Wiki for Corporates - An exclusive interview with Mr Jimmy Wales, Founder, Wikipedia

In an exclusive podcast interview for the 4th edition of PodUniversal, India's first PodMagazine, Mr Jimmy Wales, Founder, Wikipedia and Wikimedia Foundation explains the importance of wikis for Corporates.

On 25th February, India's first Unconference titled 'WikiCamp' was held at Tidel Park, Chennai. Mr Jimmy Wales also participated.

Corporate ezine PR-e-Sense February 07 issue carries the theme "Power of Wiki" based on the 'WikiCamp'.The above Podcast interview is integrated with the ezine, published by Prime Point Foundation.

Feb 07 issue of ezine PR-e-Sense covering WikiCamp and other related features may be downloaded from the Foundation site.

Click 'play' to listen to the 4th edition of PodUniversal, the PodMagazine. Streaming audio is comfortable with broadband. If you find any difficulty in listening the audio, kindly download the mp3 file to your desktop and listen through any mp3 player. (17 m)



If the flash player is not working, you can listen the audio from the permalink or
Click to download the mp3 file (16 mb)

Read More

PodMagazine 3 - Mysterious happenings at Sethu (Ramar) bridge at Rameswaram

Adams Bridge (popularly known as Sethu bridge or Ramar bridge) at Rameswaram, Southern tip of India is believed to have been constructed by Lord Ram and Hanuman to go to Srilanka to rescue Sita during Ramayana days. Scientists have also confirmed the existence of a bridge and matching of the bridge to the Ramayana days (see picture on left taken by NASA through satellite)

As part of Sethusamudram Shipping Canal Project (SSCP), Indian Government initiated the process for cutting open the ancient Ramar Bridge. Mysteriously all the costly equipments like cutters, dredgers, spuds, cranes including ships got damaged and fell into the sea.

Generally, Hindus believe that this bridge is being safeguarded by Hanuman and any attempt to damage the bridge would be failure. Inspite of the public sentiments and heritage value of the bridge (as defined by UNESCO), Indian Government wants to go ahead with the dredging of this ancient bridge. According to media reports that the Dredging Corporation of India Limited which has undertaken the project has suffered huge loss and many senior officials have also submitted their resignation.

An advocate Mr Kuppu Ram from Ramanathapuram has filed a case in a court seeking injunction against damaging the ancient bridge.

We are bringing out a special 'news feature' on this 'mysterious events' covering the public sentiments.

Please click 'play' to listen to the full podcast (19 m). If you have broadband, you can listen through streaming audio. Otherwise, we suggest you to download the mp3 format (18 mb) to your desktop and listen through any mp3 players.

Click here to download mp3 format

Read More

PodMagazine Edition 2 - Indian President Dr Abdul Kalam speaks on 'quality in education'

Prime Point Foundation proudly announces the release of the second edition of PodUniversal, India's first Pod Magazine. We are greatly honoured to bring out the full version of the inspiring speech delivered by Indian President Dr A P J Abdul Kalam recently on the National Youth Day.

Dr Kalam launched the e-learning collaborative portal by CII-Shiksha India at Delhi on 12th Jan 07. He emphasised the need for our educational system to make the youth 'more employment generators', rather than 'employement seekers'.

He is also talking about the role of teachers in developing vision amongst the youth. Prof. Y S Rajan, Principal Advisor to CII and one of the architects of CII- Shiksha India gives a brief introduction about this unique project, which helps the Schools free of cost.

Please click 'play' in the flash player below to listen to streaming audio (20 minutes). Streaming audio is comfortable with broadband. If you find any difficulty in listening to streaming audio, please download the mp3 file (19 mb) to your desk top and listen through any mp3 player.



Click here to download mp3 file (19 mb)
Click here to download the text of the speech

Read More