Tuesday, January 09, 2007

Gap between Regional Media and Corporate should be bridged

The Economic Times, India's No 1 economic paper has partnered with Daily Thanthi, a leading Tamil daily for content sharing. The experience of both the papers are rewarding. Corporates and the Regional Media have to come closer.

Mr V Balasubrmanian, Asst. Resident Editor of The Economic Times, Chennai talks about the strength of Regional media and their potential to take the economic news to the larger audience.

Please click 'play to listen to the streaming audio (10 m)

Download mp3 file (9.16 mb)


  1. It is a good model that a regional news paper and an English economic paper are synergising the strength of each other.


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